Sponsor Agreement Example

PandaTip: The terms of this sponsorship agreement proposal must be simple and fair for both parties. If you want to use other terms, you can override the template terms by clicking in the text box below. While it may be tempting to have a Boilerplate agreement, it`s always best to tailor the details for each participating sponsor to incorporate the particularities. In this way, there is no room for misunderstanding. The very first thing you should do when creating a sponsorship agreement is to consult a lawyer. This contribution is intended only as information and should not replace the advice of a lawyer. However, one of the foundations of a referral agreement is often this: the last thing you want is for a sponsor to break down at the last minute. You also want to be able to distance yourself from a sponsor if you discover something that conflicts with your ethics or brand. Therefore, you should make sure that your agreement describes how to end your relationship and what penalties both parties are incurred. The main details of termination would be the amount of dismissal required and the cost of termination.

Sponsors usually insist on a clause explaining what is expected if your event does not bring the benefits you have announced, if an event is cancelled or if you do not meet certain benchmarks. Explanations that offer a refund are often requested by sponsors to make sure they get what they pay for. This is often a percentage of the money they paid, but depending on the severity of the problem, could contain a full refund. We have already mentioned the non-competition clause, but that advances exclusivity. It describes the particularities of your agreement and the exclusive rights to which a particular sponsor may be entitled as a result of the package it has acquired. For example, a sponsor might have exclusive rights to have their logo appear on stage for major events or be the only food vendor authorized to sell food at your event. The exclusivity clause defines the agreed conditions that impose special rights on a given sponsor. Due to the additional exposure, exclusivity is usually associated with a higher price for sponsors. Be sure to clearly define the types of businesses that your sponsor defines as a competitor, so that there is no confusion as to which companies you will be able to turn to in the future and which ones you will not be able to address in the future. It is then necessary to add additional information describing the important conditions of each sponsorship. This is the essence of your agreement and offers a complete list of specific conditions with the following details: When creating a sponsorship contract, it is essential to consult a lawyer.

This contribution is intended only as information and not as legal advice or a substitute for the advice of a lawyer. PandaTip: The text blocks in the template below allow you to add details about your sponsorship, including the benefits you offer to the sponsor and any items they need to make available to your team as part of the sponsorship agreement. The degree of participation often varies greatly from sponsor to sponsor, from a company that simply supplies products to a venue, from a sponsor that participates with keynote speakers, entertainment or catering for a large sit down dinner, to the designation of an establishment, program or event. The more complicated the participation, the more important the sponsorship contract becomes. PandaTip: This template has been designed to work for any sponsorship agreement. To add specific details to your event, just click on one of the text boxes…

Sobre Franco Baldissare

Soy consultor en Comunicación y Personal Branding. Ayudo a personas y organizaciones a conectar para comunicarse mejor con su público. Además de brindar talleres y charlas estoy escribiendo un libro, que espero presentar este año. Casado con Noe, tengo dos hijos: Francesco y Gemma.

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